Meet Zac Alviz — a Sydney-based content creator with over 1 million followers across Instagram, Facebook, TikTok, Spotify and Threads, and the founder of four businesses spanning accounting, migration, media, and events.
Zac moved from the Philippines to Sydney when he was 21. Twelve years later, he's one of the most-watched Filipino voices in Australia, "just a guy with a camera and access to the internet," as he puts it, trying to help fellow Filipinos see a wider, bigger version of life.
That mission is also what led him to build everything else: an accounting firm, a migration consultancy, a media agency, and an events production company. Every business, he says, comes back to the same idea — helping his community get out of the box, learn from other cultures, and level up. Learn more about Zac's accounting business>>
With that many roles, though, comes a lot of talking — client meetings, team check-ins, content ideas — and never quite enough time to write it all down.
What did Zac's workflow look like before Plaud?
Before Plaud, Zac was already trying to solve this with what he had — his phone's built-in voice recorder and a ChatGPT subscription to turn notes into text on the go. It worked, to a point.
"With your phone, you're using the battery," he explains. "And I'm a content creator, so by the time I get to filming, I've done with the note taking — the battery is already down to fifty percent."
For someone whose day includes client meetings, content shoots, and everything in between, that trade-off — burning phone battery just to capture a thought — was a real cost. A dedicated device solves exactly that: with its own battery and its own system, capturing a thought or a meeting no longer eats into what he needs his phone for later in the day. "I don't have to rely on everything on my phone," he says — which, for someone whose job is split between filming, meetings, and constantly capturing new ideas, matters more than it sounds.
How does Zac actually use Plaud, day to day?
Ask Zac what he actually uses Plaud Note Pro for, and the answer is: almost everything, but not for one single purpose.
For content ideas, he dumps them straight into the device instead of typing them out — "kind of like talking to a friend" — and the transcript comes back tidied into bullet points he can turn directly into a script. Team meetings are a different job entirely: instead of sitting through the whole thing again, he'd rather glance at a clean summary. Even at church, where the room is loud and full of distractions, that same summary does the work: "when I get home, I look at the notes from the pastor, and I can just understand better."
He's not shy about what he thinks of voice messages, either: "It's convenient for the person sending it, but for the person receiving it, you've got to play it and listen to two minutes. I hate it. Just send me the bullets."
Why does every client meeting get captured?
The use case Zac keeps coming back to is client meetings — sometimes one to three hours long, spanning his accounting practice, his media business, and his events production work.
"Not everything that was said in a meeting will be remembered," he says. "So it's good to have a note taker so you can see what has been discussed."
He's upfront with clients about it. The device sits in plain view during meetings, and people notice — it's not a phone, it's something smaller and slimmer. "They're curious. What is it? I say, I'm going to ask your permission to record the meeting, so after, I can send you what we discussed, and you can decide if you want to go ahead."
That follow-up summary has become part of how he does business. Clients get a clear, written account of exactly what was covered — often before they've even made it back to the office. "They're amazed," Zac says. "While they're on the bus or the train, they can see what's been discussed, and by the time they get home, they've already made a decision — because they saw clearly what was talked about."
Why are his real estate broker friends buying it too?
It turns out Zac isn't the only one in his circle who's found this useful. Several of his friends who work as real estate brokers have started using Plaud the same way — capturing client conversations and sending over a clear summary afterward.
"My friends are brokers," he says. "They do lots of meetings with clients, and most of the time, clients don't get everything. They're nodding along, but after the meeting they'll send emails asking questions like they didn't understand anything." Now, instead of relying on memory or hoping everyone was on the same page, his broker friends capture the meeting and send a written recap. "It's clear, black and white. This is what we talked about — and the client signs off and approves it." One friend, he mentions, liked it enough to buy two.
The same pattern shows up in his events production work, where he brings performers from the Philippines to Australia for concerts. Meetings about logistics and budgets — who's doing what, what needs to happen — get captured and turned into a clear reference the whole team can follow.
So, is it worth it?
Asked to rate Plaud Note Pro out of ten, Zac lands on seven. "I wouldn't say it's life-changing," he says. "It's not like fire, or the microwave, or air conditioning. But it's a great tool, and I use it almost every day."
He's quick to add the part that matters more than the number: "Am I happy I have it? Yes. No regrets. Did it improve my workflow? It did. Would I recommend it to friends? Yes."
His one caveat: it's not for everyone. "For people in my field — media, marketing, content creation, business owners — a hundred percent, I'd recommend it." For a plumber or a carpenter, he's less sure. But for anyone whose work runs on conversations — the kind that are easy to have and easy to forget — Zac's daily use across four very different businesses makes the case better than any spec sheet could.
